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Search Engine Marketing Definitions
writing in the content areaThe more often a keyword shows up in the content area of your page the more likely the page will rank higher in a search engine. If you over do it however you can actually be rejected by a search engine. That is why you should try to make each page relative to only one to three key words. They then use those keywords as the first words within their HTML meta tags, image tags, heading tags, title tag, text link tags, alt tags and even the file name of the page itself.
See also: http://www.aleksika.com/60826/site-optimization/content-area
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