Keyword Research is the first step in optimising your website and pay-per-click campaign. Here you need to know which keywords your target group is using.

Your keywords are the words and phrases that people might use to find your products, brands, services or information via search engines.

Keyword Identification The first step in your keyword research is keyword identification. Keyword identification is about finding the keywords that your target group is using.

You can probably develop a few ideas very quickly. If you run a pet shop, you may identify keywords such as: "dog food" and "cat food".

Read more about keyword identification.

Find Keywords The second step in your keyword research is to find keywords that people actually use and to organize your keywords by their popularity.

You should use the keyword search box to learn the search behaviour of your audience. Find out what they call things, how they identify subjects, how precisely or broadly they generally search.

You can also search the keyword statistics to identify keywords which are popular in different seasons. Keyword advertising will give you information, about how many pay-per-click advertisers there are and the English dictionary can help you with synonyms, endings and definitions for each keyword.

Keyword Collection You can also get some good keyword ideas from the top keywords where we have collected the top 100,000 keywords of the year, or the keyword directory where you can find keywords organized by subject.

Another fast way is to download keywords from the download section.

Choose Keywords Finally, your last step in your keyword research is to decide which keywords you would like to do search engine optimization and advertising.

For search engine optimization we recommend that you select one to three unique keywords per page. For advertising we recommend that you focus on keywords that have a small number of advertisers and low cost - this will simply maximize your ROI.

In step 2 - site optimization you will learn how to optimize you webpage for search engines, and in step 3 - web promotion you will learn how to drive traffic to your website.

Keyword Directory

Arts
Architecture, Film, Graphics, Literature, Magic, Music, Mythology, Photography, Shakespeare, Writing

Business
Accounting, Advertising, Carpentry, Construction, Electronics, Insurance, Investment, Marketing, Oil, Printing, Real Estate, Retailing, Shipping

Computers
Computing, Games, Internet, Multimedia, Security

Health
Beauty, Dentistry

Home
Cooking, Finance, Names

Recreation
Aviation Collecting, Fish, Food, Humor, Hunting, Railroads, Sailing

Reference
Etymology, Horology, Law, Library, Medical, Quotations

Science
Agriculture, Astronomy, Biology, Botany, Chemistry, Energy, Engineering, Forestry, Geology, Metallurgy, Mining, Paleontology, Physics

Shopping
Beverages, Chocolate, Clothing, Jewelry, Leather, Pools

Social Science
Anthropology, Criminology, Economics, Idioms, Labor, Psychology, Slang, Sociology,

Society
Children, Environment, History, Military, Philosophy, Police, Religion

Sports
Crafts, Golf

Download Keywords

An important part of search engine optimization is to identify relevant keywords and to incorporate them appropriately into your website's pages.

Download the most important keywords.

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