 Did you know?
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Most search engines have problems indexing webpages when their webpage urls contain special characters. The following special characters are known to be "stoppers": ampersand (&), dollar sign ($), equals sign (=), percent sign (%) and question mark (?).
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Webpage URL
A general search engine optimization trick is to include the most important keywords in your webpage URL.
Most of the benefit from keywords in URLs is not from any kind of extra weighing a search engine gives it, but due to the way people link to your webpage.
In that way it can become one of the most important ways to increase website visitors.
Increase website visitors
Including keywords alone does not help, but keywords in your webpage URL can have a big influence and
increase website visitors, if someone links to
that specific page.
Internal webpage URLs should also incorporate targeted keywords, because search engines are also
looking at internal as well as external hyperlinks to determine page relevance.
Placing keywords in your webpage URL is like putting your webpage on automatic optimization, since others will naturally link to your webpage with those keywords. It will also greatly enhance your chances that people will use those keywords, if they are also the name of your business, product, service, publication, etc.
Webpage URLs
A webpage URL looks like:
www.mydomain.com/keyword1-keyword2/keyword3.html
It is important that you place "" or "/" between your keywords in your webpage URLs, so the keywords easily can be indexed by search engines.
Links like these are bonus for search engines, as your keywords now form part of the URL itself. See also the section about dynamic URLs.
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