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Search Engine Marketing Definitions
Content optimization for search enginesContent optimization is the process of ensuring your site content supports and emphasizes the relevance of your top keyword phrases.
Content optimization and Keyword research go handinhand. To be effective the one cannot be done without the other. To be relevant your keywords must accurately reflect the content of the pages on which they are used. However, if they do not the problem may not always lie with the keyword phrases in question but with the page content.
Content optimization is the key to superior search engine positioning. Stay away from "flavors of the month" — techniques that are currently popular, but will not be effective in a month or two when the search engine changes its algorithm!
See also:
http://www.aleksika.com/site-optimization/content-area
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