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Search Engine Marketing Definitions
Invisible TextInvisible text is the practice of having the text in the same color as the background, so that the visitor does not see this text but the search engine will think it is part of the website.
Invisible text is viewed by most search engines as spamming and can result in removal of your site from their index, penalization of you entry ranking or blacklisting from the engine.
See also: http://www.aleksika.com/site-optimization/hidden-text/
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