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Search Engine Marketing Definitions
search engine friendly designMake a search engine friendly design for your site. You have to start right from the beginning. Your site has to be such that it can be easily read and crawled by the search engine spiders.
There are various things you should note for properly optimizing your website for search engines:
Avoid Full page flash intros - Minimal of flash should be used in designing of your website. Flash is not readable by search engine spiders and hence spiders would not know what actually you want to promote on your website. Have a small flash like on the header. It will look good as well as not provide any hindrance in page being properly crawled by search engine spiders.
Avoid Frames - Avoid using frames in your website. Frames are not fully crawled by spiders. Either they are partially crawled or sometimes spiders dont even crawl them.
Javascript - Again spiders will find it difficult to crawl javascript links in your site. Links should be made in plain text in your website. If you use javascript links then spiders will not index all those pages. We have to get more and more pages crawled and indexed in search engines to get better rankings.
More of Text - Having a text rich site is always a bonus if you are aiming to top the search engines. Having a lot of text content in your site tells the search engine spiders what your site is all about. Your targeted keywords should appear all over your website. Apart from crawlers it is even better for the user/visitor to your website to find more relevant content. If they find your website useful, they will visit again.
See also:
http://www.aleksika.com/site-optimization/web-site-design/
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