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Search Engine Marketing Definitions
Search Engine MarketingSearch Engine Marketing is the process of making a site and its content highly relevant for both search engines and searchers. Search engine marketing is the process of listing your site on the major search engines on the web and attempting to achieve a rank in the top for your primary keywords and keyword phrases. Successful search engine optimization helps a site gain top positioning for relevant words and phrases.
A well formed Search Engine Marketing startegi contains Search Engine Optimization and Search Engine Advertising. Search engine optimization services help your web site achieve higher search engine rankings and increased visibility to your target market. Search engine advertising is the ability for advertisers, ad agencies, marketing firms and anyone that owns a web site and has an search engine advertising budget the like to pay for a sponsored listing on a cpc (cost per click) or ppc (pay per click) basis.
See also:
Search engine optimization
Search engine advertising
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