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Keyword Identification
The first step in your keyword research is keyword identification. Keyword identification is about finding which keywords your target group is using. You can probably develop a few ideas very quickly. If you run a pet shop, you may identify keywords such as: "dog food" and "cat food".
One of the most crucial steps in search engine optimisation and advertising is the process of keyword identification. Keyword identification seeks to determine a set of word or phrases that people might use to find your website. The quality of these keywords is critical for proper search engine placement.
A deep keyword research into the topic of "pets" would probably show more than 100,000 different keywords people use when they search for pets and related products. Keyword identification is the first step where you are determining which word and terms people are most likely to use to find your products or services.
Start out by writing down the most obvious words and phases. If you were looking for your type of website, which search string would you use? What describes your products or service offerings? What defines your industry? What is your website offering?
After you have identified 10-20 words and phrases for your website, you should turn to the keyword search box above. You should use the keyword search to learn the search behaviour of your audience.
Find out what they call things, how they identify subjects, how precisely or broadly they generally search.
>> Read more about how to find keywords
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Keyword
Identification
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