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There are many kinds of META-tags and standards, but the only two you need when optimizing with popular search words are description META tag and the META-keywords tag.Did you know?

META-keywords are very often misused and misunderstood. Some webmasters put hundreds of keywords in this tag in the completely unrealistic hope of receiving good rankings for everything listed. Some webmasters even include keywords that have absolutely nothing to do with the actual webpage or website.

That has forced the search engines to lower the META-keywords importance in the determination of what a webpage is about.

Description META Tag

The description META tag is meant to describe what your page is about and must contain the popular search words from your keyword research. All pages should have an accurate description META tag with relevant keywords within it.


Meaningful description

Some search engines use the description META tag to help determine how to list your site, and many use it as the description of your page in their engine.

Make sure you describe the content of your page accurately while trying to entice visitors to click on your listing.

Popular search words

Include 3-4 of your most popular search words especially those used in your title tag and content. Try to have your most important keywords appear at the beginning of your description. This often brings better results and will help avoid having any search engine cut off your keywords, if they limit the length of your description.

You should only use those popular search words that you also used in the content of your page, title tag and other tags.

Don not forget plurals

For example, a pet shop might have both "cat food" and "food for cats" in their keyword META tag to make sure they show up in both searches.

Description META tag length

We recommend that your Description META tag does not exceed 250 characters including spaces.

How to write description META tag

The description META tag is written this way in HTML code:

<head>
<title>Page title</title>
<meta name="DESCRIPTION"content="Put your description here">
<meta name="KEYWORDS" content="Put your keywords here.">
</head>



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The description META tag is meant to describe what your page is about and must contain the popular search words from your keyword research. All pages should have an accurate description META tag with relevant keywords within it.Some search engines use the description META tag to help determine how to list your site, and many use it as the description of your page in their engine. Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing.




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