 Did you know?
The keyword META TAG tag does not carry much weight in the overall ranking algorithm for any of the major search engines.
You will never get penalized for meta keyword optimization either using or not using commas in the "< meta name=keywords" tag.
Some people use commas because it makes it easier to read in the raw code. This can be helpful, if you want to edit the META-tags by hand at a later time - but it does not matter in content optimization for search engines.
|
|
|
Html meta keyword
Many people incorrectly believe that a good html meta keyword tag is all that is needed to achieve good listings in the search engines, which is entirely incorrect. While meta keyword optimization is usually part of content optimization for search engines it is not the be-all and end-all of optimizing your page.
The html meta keyword was originally created to help search engines
finding out important information about your page that they might have had
difficulty in determining otherwise.
In the early days of the web, people were able to get great listings from optimizing
just their meta tags, but the increasing competition for good search engine listings
eventually led to many people spamming the search engines with keyword-stuffed meta tags.
Content optimization for search engines
The result is that the engines have changed what they look at when they rank a webpage.
The search engines now usually look at a combination of the entire site to determine your
listings, not just your metas, and some do not even look at them at all!
What this means is that your should perform
content optimization for search engines
together with meta keyword optimization.
Meta keyword optimization
The html meta keyword is meant to include the important keywords that relate to your page.
Good meta keyword optimization include 3-4 of your most important keyword phrases, especially
those used in your title tag and page copy.
Do not spam the search engines by including keywords that does not relate to the webpage. Only use keywords that you also use in content optimization for search engines.
Html meta keyword tag
The correct placement for the html meta keyword tag is between the
<HEAD> and </HEAD> tags within the HTML that makes up your page:
<head>
<title>Page title</title>
<meta name="DESCRIPTION"content="Put your description here">
<meta name="KEYWORDS" content="Put your keywords here.">
</head>
<< Description META Tag
>> Alt Text
You have permission to reprint this article electronically or in print, free of charge, provided that it includes a link to www.skyart.org.
Aleksika.com is an online search engine marketing resource that turns you into a professional search engine optimization and
advertising expert.
|
|
|
|
|
