|
|
Website Design
Most web developers and designers build a website design first and worry about search engines later, which is a costly mistake. This section teaches developers, designers, programmers and online marketers about shich pitfalls to avoid from the beginning so they can provide a more effective website design.
Search Engine Friendly Design
A search engine friendly design is a critical component of website design. Most of the following search engine friendly articles will tell you how to avoid that search engines see your website design as SPAM.
We only recommend website designs that use search engine friendly design techniques that are proven and ethical.
Dynamic Webpage
A few years ago, a "?" in the URL was a complete roadblock to spiders.
Today's industrial strength spiders are getting better at crawling dynamic webpage content -
but there are still large problems to be aware off.
Webpage Load Time
On the internet, there are two key things a webmaster must always keep in
mind when designing a site: the visitor and the search engines.
Webpage Redirect
If you are using a webpage redirect, you will risk that the search engines
do not index any of your content because of the webpage redirect. A good
test for webpage redirect problems is to check the Google Cache for the page.
If it is a Google 404 Error, you have problems.
Hidden Text
Hidden text is text on a website that is coded in a way that makes it
invisible to human visitors, but readable by search engine spiders. Hidden text
can be tiny or invisible text. All of the major search engines react harshly to
this SPAM tactic.
HTML Tag
Do not use multiple instances of the basic html tag: html, head, body or title.
Search engines consider any use of the same tag as spam.
Comment Tag
Overall the myth of the Comment Tag is one that still stays with us today.
Oddly enough, search engine optimization firms, individual websites, companies
and corporations still use comment tags in their code of optimization reasons.
HTML frame
The unframed design always gets higher traffic from search engines than
framed onces. If your site uses an HTML frame, you have problems - as far as
the search engines are concerned anyway.
JavaScript Website
A large JavaScript website may hinder the spidering of a JavaScript web
site. Watch out how much javascript you put in the top of your webpage. Each
word of javascript webpage code may be detracting from valuable keyword
space.
Flash Website Design
Flash website design suffers from the same problems as frame sites. There is
simply not enough for the search engine to crawl. If your site uses a total
flash website design, you have problems - as far as the search engines are
concerned.
You have permission to reprint this article electronically or in print, free of charge, provided that it includes a link to www.skyart.org.
Aleksika.com is an online search engine marketing resource that turns you into a professional search engine optimization and
advertising expert.
|
|
|
|
|
