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Website Importance
For the purpose of better search results, the concept of link popularity and website importance was developed.
Following this concept, the number of inbound links for a document measures its website importance.
Hence, a webpage is generally more important, if many other webpages link to it.
Google has developed an advanced link popularity algorithm that takes into account the link popularity of the linking pages,
called Google PageRank. In practice, Google's PageRank is probably the best way to check a website importance.
Alexa Ranking is another well-known company that ranks webpages using data from their toolbar.
Website Importance Checker
You can get a calculation of your webpage and website importance here:
Google PageRank is Google's way of deciding a webpage importance. It matters because it is
one of the factors that determine a page ranking in the search results. It is not the only
factor that Google uses to rank pages, but it is an important one.
Google PageRank is a numeric value (0 - 10) that represents how important a page is on the web.
Google figures that when one page links to another page, it is effectively distributing votes
for the other page. The more votes that are distributed to a page, the more important the page
must be.
Also, the importance of the page that is distributing the vote determines how important
the vote itself is. Google calculates a page's importance from the votes. How important each vote
is taken into account when a page's PageRank is calculated.
From a web promotion point of view, there are two ways in which PageRank can affect the position of
your page: The number of inbound links and the number of outbound links from pages linking to your page.
If there are two pages of equal PageRank linking to you, one with 5 outgoing links and the other with 10,
you will get twice the PageRank distribution from the page with only 5 outgoing links.
>>Read more about Google PageRank.
The Website Importance Checker displays the following information:
| Inbound | | Number of other sites that links to this webpage according to Google.
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| PageRank | | PageRank is one of the methods Google uses to determine a page's relevance or importance. In short PageRank is a "vote", by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support.
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| PageRank Distribution | | How much a link to your site will increase your Google PageRank.
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Alexa is a company owned by Amazon.com. The ranking is from the number one site (ranking one) to as many sites as there are.
The lower the Alexa ranking number the more heavily visited the site.
What is interesting and advantageous in looking at Alexa rankings is that Alexa rates a site for the traffic which has
visited over a period of months. This gives a stable realistic view of a site measure of traffic and how it ranks compared
to other sites.
But it is not perfect. Alexa only calculates for websites in their database because in order to get counted a site has to be
visited by someone with a toolbar installed. And everyone doesn't have a toolbar installed. So there may be a site visited
every day by thousands of people not in Alexa rankings.
>>Read more about Alexa Ranking.
The Website Importance Checker displays the following information:
| Inbound | | Number of other sites that links to this webpage according to Alexa.
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| Traffic Rank | | The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach).
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| Reach Rank | | Reach is determined by the number of unique Alexa users who visit a site. Alexa expresses reach as number of users per million users and Reach Rank is a ranking of all sites based solely on their reach.
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| Speed | | How fast the webpage is downloading.
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Webpage Statistics
The Website Importance Checker will also display the following information about the webpage:
| Outbound | | The total number of outbound links from the webpage.
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| Internal links | | Total number of internal links to other webpages on the same site.
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| External links | | Total number of external links to other websites.
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| Other | | Other links: javascript links, links to email addresses etc.
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